In August 2016 SIGNA Retail acquired 100 percent of the online outlet for designer fashions ‘dress-for-less’. For SIGNA Retail, this acquisition was the next step towards becoming a multi-channel supplier in the retail sector. Thanks to the acquisition by SIGNA Retail, the future for dress-for-less as an independent company is secured.


Sandra Rehm

Sandra Rehm

Born in 1967, Sandra Rehm took over as managing partner and chief executive officer at dress-for-less GmbH in January 2018. Sandra Rehm has returned to dress-for-less after working for the company between 2005 and 2012. In her role as head of marketing, alongside the company’s founders, Mirco Schultis and Holger Hengstler, she was instrumental in the pure-play online retailer’s successful expansion. Before joining SIGNA, Mrs Rehm was part of the senior management team at Heinrich Heine GmbH – an Otto Group company – where she oversaw the management fashion and living, and advertising units from 2016-2017. After studying business administration in Wiesbaden and London, she held managerial positions at the Lufthansa Group, Warner Bros. Entertainment Inc. and the Omicom Group.

For SIGNA Retail, the acquisition of dress-for-less was an important step towards a retail concern which is strongly established both as a store as well as online. SIGNA Retail is planning to broaden the online business as a strategic step. By way of dress-for-less, it gained not only additional e-commerce know-how, but also a tailor-made fashion logistics concept with an ultra-modern depot location and excellent online fashion skills and capabilities. As with its other holdings in the sector, SIGNA Retail introduced dress-for-less into its strategy of sustainability and qualitative growth. With dress-for-less, SIGNA Retail is consistently pursuing this successful approach.

dress-for-less was established in 1999, and is today a leading online outlet in designer fashions in Germany. dress-for-less markets high quality products from leading designer labels at very advantageous prices, in part with savings of up to 70% on the original shop price. dress-for-less maintains a presence in 13 countries, with core business centred on the German-speaking countries and the Netherlands.

In 2011 the Spain-based company Shopping Club Privalia bought up the German concern, but in November 2015, Privalia pulled out, and the management team took over. At its headquarters at Kelsterbach in Hesse, near Frankfurt am Main, the company employs 160 members of staff. Merchandise is dispatched to more than 60 countries centrally from there.