dress-for-less was founded in 1999 and is currently Germany’s and Europe’s leading online designer outlet. The company sells high-quality products from leading designer labels at highly discounted prices, in some cases with savings of up to 70 percent off original retail prices and is represented in 13 countries. Its core business is in the DACH region and in the Netherlands. The company employs around 160 people at its headquarters in Kelsterbach, Germany. The products are shipped centrally from there to 60 countries.


Jörg Hensen

Jörg Hensen

Jörg Hensen has been the CEO of dress-for-less GmbH since October of 2019. As an accomplished retail and e-commerce expert, he has years of experience with off-price models, including as Director Northern Europe at Vente-privee in Paris and CEO of FashionFriends in Switzerland. As a senior partner at Loomish, Hensen most recently worked on the Fashion and Retail Innovation Award, where he worked with a large number of start-ups developing innovative technologies for the retail and fashion brand. He was also responsible for growth projects on the brand and retail side. Mr. Hensen graduated from the EBS University of Business and Law in Wiesbaden, Germany, and he studied at the École supérieure de Commerce de Clermond-Ferrand in France and the University of California, Berkeley.

In August of 2016, SIGNA Retail took over 100 percent of the online outlet operation. In January of 2020, dress-for-less and Saks OFF 5th, also a member of the SIGNA Group, merged and bundled their strengths, resulting in a strong omni-channel office retailer with integrated corporate headquarters in Frankfurt am Main, Germany.

. In addition, the logistics will be aligned even more consistently with the special requirements of this business model and will be concentrated at the Dietzenbach location. The merger will make it possible to realise considerable synergy effects, particularly in IT and logistics, and will generate major growth potential in the outlet business.