In June 2017, Karstadt Warenhaus GmbH and the parent company SIGNA Retail took a decisive step in the development of their digital strategy and took over a 70 % stake of one of the largest online marketplaces in Germany, Hood.de.
Ryan Hood, born in 1976, founded Hood.de in 1999. He is CEO of today’s Hood Media GmbH. Since 1990 Mr. Hood has been active in the precursor business of the internet and founded his first BBS online platform in 1992.
With 5 million items on offer and 7 million customers, hood.de is already one of the fastest growing marketplaces in Germany. The company, established 17 years ago by online pioneer Ryan Hood, gives private and commercial partners the opportunity to offer articles for sale in more than 20,000 categories. Currently, 5,000 dealers are offering over 5 million articles on Hood.de. The company is one of the few German online marketplaces which is already operating with clear profits.
The takeover of Hood.de is the next step in the strategy pushed forward by Karstadt CEO Dr. Stephan Fanderl, “The Marketplace of Tomorrow”, in which the business model of the department store will be further developed both offline and online, and implemented as a multi-partner model in all the marketing and sales channels.
Hood.de was taken over by the newly established Karstadt Marktplatz GmbH, a joint venture between Karstadt Warenhaus GmbH and SIGNA Retail. Karstadt Marktplatz GmbH will press ahead on the basis of the model of the future, the “Marketplace of Tomorrow”, to achieve further partnerships and acquisitions, thus pursuing the strategy of the SIGNA Retail Group of expanding all its retail participations onto all marketplaces capable of omni-channel and cross-channel operations.
Stephan Fanderl, Managing Director of Karstadt and SIGNA Retail: “With the takeover of Hood.de, we have been consciously and deliberately setting ourselves apart from the competition, and have taken the next major step towards an integrated omni-channel strategy and mastery of the digital marketplace. In future, we shall combine the strengths of 79 department stores with an already successful digital platform, bringing together thousands of providers. This will create a unique opportunity for brick-and-mortar as well as purely online concepts to take advantage, together with Karstadt Warenhaus, of the inner-city sales location in a way that really focuses on the demands, and thus to bring us even closer to our customers.”
Ryan Hood, online pioneer and founder of Hood.de: “Owing to Karstadt’s enormous reach and degree of popularity in the brick-and-mortar trade and our experience and expertise in e-commerce of 17 years, we see an ideal symbiosis between our two companies in order to continue developing a common online store.”