Germany’s largest fashion mall for premium and luxury fashion on the Internet, MYBESTBRANDS, moved under SIGNA Retail’s umbrella in mid-2017. SIGNA Retail took over 60 percent of MYBESTBRANDS’s shares. The remaining shares are held by the management team led by company founder Jörg Domesle, who continues to operate MYBESTBRANDS independently.


Jörg Domesle

Jörg Domesle

Jörg Domesle is the co-founder and managing partner of MYBESTBRANDS GmbH. He started his professional career in 1990 as Assistant to the Financial Director at the BBC in London. At the end of 1992, he founded his first company, JELLO SHOT Marketing und Vertriebs GmbH, which he ran as a managing partner until September of 1995. From October of 1995 to January of 1997, he worked as a consultant for Kremlyovskaya Getränkehandels GmbH. In mid-1997, Mr. Domesle founded 3w art GbR, an operator of successful online trading platforms for art prints, posters, lithographs and star photos. He ran the company, which would later become 3w GmbH, as Managing Director until May 2007 after the sale to, the US market leader in online trading for posters and art prints. In 2008, Jörg Domesle, together with Moritz Seidel, Felix Rubach and Martin Schwarz, founded MYBESTBRANDS.

Thanks to this acquisition, SIGNA Retail has been able to fortify its leading position in the retail of premium and luxury goods in Germany and Europe. In the brick-and-mortar sector, the KaDeWe Group, with its three premium stores, the KaDeWe in Berlin, the Alsterhaus in Hamburg and the Oberpollinger in Munich, is the undisputed number one. With MYBESTBRANDS, this position is also shored up in the digital sector.

Since 2013, MYBESTBRANDS has concentrated solely on fashion brands in the premium and luxury sectors. Selected brands such as Burberry, Gucci or Balenciaga have their own brand stores. A million members regularly benefit from the offers and receive personalised e-mails from over 5,000 brands and designers that inform them about special offers and new products. The MYBESTBRANDS app has been downloaded over two million times, with mobile traffic accounting for 75 percent of that.