At the end of February 2018, the SIGNA Sports Groups acquired Stylefile, the leading online specialist for athletic shoes and sportswear fashion in Europe thus strategically expanding its e-commerce portfolio further.


Jörn Stiller

Jörn Stiller

Jörn Stiller is the founder and Managing Director of Publikat Verlags- und Handels GmbH & Co. KG, which has been active in the online mail order sector for more than 18 years. The online shop Stylefile sells streetwear and media products. As well as this, at the start of 2014, Mr. Stiller started another online store, Big Tree, which focuses on outdoor clothing and accessories. By way of Publikat Verlag, the in-house graffiti magazine “Stylefile”, as well as books from the sector of graffiti, street art, and urban art are marketed all over the world. Mr. Stiller studied to be a bank officer, and after completing his training he undertook further business studies at the University of Frankfurt.

Stylefile has about a half million active customers in more than 30 countries through its online shops. With over 20,000 products, including brands such as Nike, Adidas, Puma and New Balance, Stylefile has an exceptional online product range characterized by both breadth and depth.

SIGNA Sports Group has achieved a strategically important step in the growing ‘athleisure’ market with this acquisition and has secured access to a particularly demanding customer base across Europe.

The outdoor online shop, Big Tree, also belongs to the Stylefile Group. It will be closely networked with the online outdoor specialist Addnature and Campz, which are already part of the SIGNA Sports Group. With this step, SIGNA is also expanding its market leadership in the outdoor segment.

In addition to organic growth, the acquisition was part of a targeted acquisition strategy with additional purchases of sellers in the key segments bike & outdoor, tennis and team sports & leisure. Stylefile not only complements the company’s portfolio, it also expands it in the growing category of athleisure. Stylefile has been joined with OUTFITTER, the leading online seller in soccer & team sports, under the umbrella of the SIGNA Sports Group, creating numerous synergies in the areas of content, marketing and IT.