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16.07.2019 | 12:10 Uhr

SIGNA Retail builds New Business Hub in Zurich

SIGNA Retail builds New Business Hub in Zurich +++ Carmen Spielmann takes over the role of Head of New Business +++ Continued development of the European SIGNA Retail Group

Zurich, July 16th, 2019 – Since 1 June, Carmen Spielmann (31) has been the Head of New Business at SIGNA Retail. In this function, she is setting up the hub for the European Retail group at its head office in Zurich.

With Spielmann, SIGNA Retail has recruited a proven expert for the identification and development of new, future-oriented business models. Aside from her digital DNA, the 31-year-old also brings a Master in Digital Management from Hyper Island in London to the table, as well as years of experience in the sustainable implementation of digital business models and customer-focused corporate management. Among other things, she successfully set up the internationally award-winning car-sharing platform sharoo and then managed it as CEO. She is also active as a Venture Advisor for Kickstart, one of Switzerland’s largest innovation programmes for international technology start-ups.

With the launch of the New Business Hub in Zurich, SIGNA Retail is continuing the strategic expansion of its digital competence and innovative strength. This move follows six investments in the PropTech field made by SIGNA Innovations since early 2018. The speed of innovation will be further boosted by the screening of trends, market developments and start-ups. In addition to furthering the development of digital strategies, this should also facilitate the identification of new margin and business models.

The focus in currently on expanding Europe’s leading high-growth sports e-commerce & experience platform SIGNA Sports United. Through the expansion of the business model and the clear objective of taking a leading role in shaping the global trend of the “experience economy” in sports in the medium term, SIGNA Sports United is already clearly distinguishing itself from its competitors.

“I was thrilled with the entrepreneurial spirit of the SIGNA group from the very beginning. Societal megatrends, changing customer requirements and new technologies offer exciting opportunities. I look forward to supporting the group in the development of digital strategies and to bringing customer-focused innovation to the market together,” says Spielmann.

Christoph Keese, member of the Advisory Board of SIGNA Sports United and CEO of Axel Springer hy GmbH: “Based on my many years of experience in supporting companies on their journey to digital transformation, I can say that good entrepreneurs are modest, and that they are destined to constantly re-invent themselves and never stop learning. With the creation of the SIGNA Retail New Business Hub, the group once again underscores its role as an entrepreneurial pioneer, as well as its ambition to join in shaping the future.”


About SIGNA Retail

The SIGNA Retail Group combines the five independent trading platforms SIGNA Premium, SIGNA Department Store Group, SIGNA Home & Lifestyle, SIGNA Food & Restaurant Group as well as SIGNA Sports United, the leading sports e-commerce platform on the European continent, under one roof. Each of these platforms has a leading market position in its sector in the German and European retail market. In the German sports and luxury goods sector as well as in the department store sector, SIGNA Retail is already by far one of the largest retail companies in Germany and one of the top five in Europe. 320 locations in the best city centres and over 100 Internet shops in 20 countries contribute to the strong growth of the SIGNA Retail Group in Europe.

About SIGNA Sports United

SIGNA Sports United is Europe’s leading sports e-commerce and experience platform and is growing fast. It focuses on biking, tennis, outdoor sports, team sports, and athleisure. SIGNA Sports United includes brands such as Fahrrad.de, Bikester, CAMPZ and addnature (European market leaders for biking and outdoor sports), Tennis-Point (European market leader for tennis), OUTFITTER, and Stylefile (Europe’s leading online retailers for team sports and athleisure). In the fiscal year ending September 2018, the platform had generated a profitable turnover of € 442 million. In the current fiscal year with over 200 million platform hits, the organic sales growth is in the high double digits with stable margins and is in the target range of the corresponding planning.