Zürich, 28 February 2018 – The SIGNA Sports Groups has acquired Stylefile, the leading online specialist for athletic shoes and sportswear fashion in Europe thus strategically expanding its e-commerce portfolio further.
Stylefile has about a half million active customers in more than 30 countries through its online shops. With over 20,000 products, including brands such as Nike, Adidas, Puma and New Balance, Stylefile has an exceptional online product range characterised by both breadth and depth.
SIGNA Sports Group has achieved a strategically important step in the growing ‘athleisure’ market with this acquisition and has secured access to a particularly demanding customer base across Europe.
The outdoor online shop, Big Tree, also belongs to the Stylefile Group. It will be closely networked with the online outdoor specialist Addnature and Campz, which are already part of the SIGNA Sports Group. With this step, SIGNA is also expanding its market leadership in the outdoor segment.
In addition to organic growth, the acquisition is part of a targeted acquisition strategy with additional purchases of sellers in the key segments bike & outdoor, tennis and team sports & leisure. Stylefile not only complements the company’s portfolio, it also expands it in the growing category of athleisure. Stylefile will be joined with Outfitter, the leading online seller in soccer & team sports, under the umbrella of the SIGNA Sports Group, creating numerous synergies in the areas of content, marketing and IT.
Says Max Albert, CEO of Outiftter and former Google Manager for Retail and mobile commerce: “With the acquisition of Stylefile, we will be able to serve our demanding customers in the increasingly merging area of sports and fashion in an outstanding and targeted way. With SIGNA Sports Group’s successful platform model, we will be able to integrate Stylefile into the SIGNA sports family in a very short period of time and jointly create comprehensive synergies”.
Says Jörn Stiller, founder and CEO at Stylefile, as well: “The SIGNA Sports Group has proven, through its various acquisitions and successful integration of online sports specialists in recent years, that it has become one of the fastest growing retail platforms for sports enthusiasts in Europe. This was decisive for us in optimally positioning Stylefile for the future and expanding customer access for the exciting and fast-growing athleisure community together with Outfitter”.
About the SIGNA Sports Group
SIGNA Sports Group is among the leading online sports retail platforms in Europe with key segments bike & outdoor, tennis and team sports & leisure and online revenue targets of more than 500 million EUR for 2018. The SIGNA Sports Group holds majority shares in Internetstores (Europe’s no. 1 in cycling and outdoor), Tennis-Point (Europe’s no. 1 in tennis), Outfitter and Stylefile (Europe’s no. 1 in team sports and leisure).
As the owner of Karstadt Sports, the second largest stationary sports retail store, SIGNA Sports Group is the leading multi-channel platform for sports articles in Germany as well as one of the top five in Europe.
Stylefile is an internationally successful e-commerce company started in the year 2000 by Markus Christl and Jörn Stiller. The origins of the company are in the graffiti magazine “Stylefile”. The company reaches a young, fashion-conscious target group with the “Stylefile” online shop for athletic shoes, street wear and media. Customers can select from 20,000 different products by many different brand manufacturers at www.stylefile.de. The focus of the online shop Big Tree, started in 2014, is the fast–growing market for outdoor clothing and accessories. The product range at www.bigtree.de includes more than 12,000 products that will excite many outdoor fans. Today, the company is equally popular among athletic shoe collectors as well as nature-lovers. The company group has been steadily growing for more than 17 years surpassed more than 50 million EUR in sales in 2016.