The prestigious Alsterhaus, prominently located on the Jungfernstieg on Hamburg’s Binnenalster, is Hamburg’s most famous department store and is operated by the KaDeWe Group. As a top-quality shopping area, this highly frequented location is also especially popular with tourists.
When the Alsterhaus opened its doors in April of 1912, it was immediately well-known throughout the city. The old Tietz store had already impressed the people of Hamburg with its glittering lights and extensive assortment of goods. The new store at the Jungfernstieg was even more spectacular. It featured extravagant French hats, custom-tailored dresses, parasols made of pure silk, oriental carpets, books and much more.
Today, the Alsterhaus presents itself on 24,000 square metres in the exclusive ambience of a historical building combined with youthful interior design. Over the course of the renovation work that began in 2016, the department store will once again receive a fundamentally new structure. Over the course of the next few years, the Alsterhaus will receive a new look to upgrade it, step by step, to the level of internationally renowned and culturally influential department stores. As always, guests from near and far are presented with a proven mixture of high-quality products and friendly service.
© Franz Brück
In 2016, the first stage of this great transformation was completed with the opening of the Accessories Hall. A most exquisite brand selection is presented in the atrium, which was fully converted based on designs by Kleihues & Kleihues: bags and accessories from brands such as Céline, Saint Laurent, Balenciaga, Fendi and Valentino, watches and jewellery by the Swiss jeweller Bucherer. The transformation of the ground floor of the Alsterhaus was complete once the Beauty Department “Die Neue Schönheit” (“The New Beauty”) was finished in 2017. At the core of the department is the “Fragrance Library” with an incomparable selection of fragrances.
Even though the architecture of the Alsterhaus remained almost entirely intact during both World Wars, the Jewish Tietz family, like many others, had to flee the country from the Nazis. Their department store had been ruined systematically due to the economic policy of the Nazi regime. After the war, the heirs agreed on a settlement with the new owner of the Hertie Group. The Alsterhaus benefited from the economic miracle of the 1950s, and it regained its leading position as an upscale department store. In the 1960s, the sales area was increased to 19,000 square metres; in 1983, the interior was completely redesigned.