Just one year after the initial announcement for Hamburg’s high-rise plans at the Elbbrücken in the HafenCity, the city of Hamburg made the decision to build the Elbtower. At the beginning of February of 2018, Hamburg’s then-First Mayor Olaf Scholz, together with Senator Dorothee Stapelfeldt, Prof. Jürgen Bruns-Berentelg, Chairman of the Executive Board of HafenCity Hamburg GmbH, Christoph Felger, Partner and Design Director of David Chipperfield Architects Berlin, Hamburg’s Chief Building Director Franz-Josef Höing, and Timo Herzberg, CEO of SIGNA Prime Selection AG, presented the new building owner SIGNA, the architectural design by David Chipperfield Architects Berlin, and the utilisation and realisation concept for what will become Hamburg’s tallest building in future.