Located in the heart of Vienna’s historic first district – one of the oldest parts of the city and a UNESCO World Cultural Heritage site – the Goldenes Quartier is the Austrian capital’s most desirable address. Stylish, exclusive, cosmopolitan and quintessentially Viennese, its contemporary architecture blends seamlessly with its heritage-protected surroundings. A unique shopping experience awaits in this unrivalled location in the middle of a pedestrian zone that extends from Kohlmarkt, Graben and Kärntner Strasse, three of the city’s best-known streets, to Judenplatz and Am Hof. Arranged like a string of pearls, various international designer labels have opened stores in the Goldenes Quartier. Most of them are making their debut on the Austrian market. Such a compact collection of designer labels, located in 100-year-old, heritage-protected properties in Vienna’s historic old town, is unmatched anywhere else in the world.

The Goldenes Quartier – Vienna’s top address – is located in the heart of Vienna’s inner city. It is one of the oldest areas of the city and a UNESCO World Heritage Site. Stylish, Viennese, exclusive and cosmopolitan, the area boasts contemporary architecture in a historical ambience.

The Park Hyatt Vienna luxury hotel, unique retail and office spaces, apartments with spacious terraces, high-quality fittings and a spectacular panoramic view: all of this can be found in a unique inner-city location, in the middle of a pedestrian zone that was created during the development and which extends the famous streets Kohlmarkt, Graben and Kärntner Straße up to the Judenplatz and the Hof.

© Franz Brück

20 international labels – most of them for the first time – are lined up like a string of pearls to create a unique shopping experience in a more compact area than almost anywhere else in the world.

In the gastronomy area on Seitzergasse, the BAR CAMPARI, which was opened at the start of October 2019, offers the inspiring feeling of a Milanese lifestyle combined with Vienna’s traditional gastronomic culture. The concept of a day bar, created by star designer Matteo Thun, provides fresh culinary inspiration and attracts many high-quality customers to the Goldenes Quartier. The spatial design concept was inspired by the artist Fortunato Depero, whose strikingly futuristic black-and-white graphics have shaped Campari’s appearance since the 1920s.

When ranking international top cities, though, it’s not just flagship stores or luxury malls that count. Equally significant are factors such as safety, culture, ambience and history. This is what is so charming about the Austrian capital and the mixture it represents. You can stroll from shop to shop in the first district while visiting some of the exciting, world-famous museums and enjoying the ambience, cultural history and charm of the city of Vienna – a truly ‘golden pleasure’ in the heart of the city.