Located in the heart of Vienna’s historic first district – one of the oldest parts of the city and a UNESCO World Cultural Heritage site – the Goldenes Quartier is the Austrian capital’s most desirable address. Stylish, exclusive, cosmopolitan and quintessentially Viennese, its contemporary architecture blends seamlessly with its heritage-protected surroundings. A unique shopping experience awaits in this unrivalled location in the middle of a pedestrian zone that extends from Kohlmarkt, Graben and Kärntner Strasse, three of the city’s best-known streets, to Judenplatz and Am Hof. Arranged like a string of pearls, various international designer labels have opened stores in the Goldenes Quartier. Most of them are making their debut on the Austrian market. Such a compact collection of designer labels, located in 100-year-old, heritage-protected properties in Vienna’s historic old town, is unmatched anywhere else in the world.