BUSINESS MODEL

SIGNA regards digitalisation as an opportunity and is aiming to become a pioneer and driving force in digital services and new business models. Our aim is to speed up the development of start-ups and their business models with capital, our own resources, our know-how and our network, while integrating innovative products into SIGNA’s value creation chain.

Innovations like Smart Data, Blockchain and Building Information Modeling do not pose a threat to our own business model. Instead, they add value through greater transparency, predictability, momentum and cost reductions. SIGNA Innovations wants to invest in innovative ideas, platforms and business models that relate to property and thereby benefit from tech solutions as well as from usage and service models. Our focus is not only on great returns, but also on the vision of SIGNA as the leading innovator. We monitor future trends and aim to implement their development in our core business at an early stage.

It is yet not just about new discoveries – in addition, we constantly challenge our own business model. There is no doubt about the influence of digitalisation; on certain procedures within the company it can even have a disruptive effect. It requires all sides to rethink, with a great deal of patience – because digitalisation also means Change Management. Like our employees, third parties like customers or contractors all have to realise the benefits of the changes. On all sides, worries and prejudice need to be dissipated to make way for clear and overarching strategies, coordinated measures and set responsibilities within the company. Digitalisation must be the main theme of our company’s development. Only flexible and innovative companies are able to anticipate the future regarding competition and changing customer needs and will thereby continue to exist even in a volatile market.

MANAGEMENTSIGNA Innovations

Jürgen Fenk

Jürgen Fenk

Born in 1966, Jürgen Fenk joined the SIGNA Group Executive Board on 1 October 2017. He was previously a member of the management board of Landesbank Hessen-Thüringen (helaba), where he was responsible for real estate, debt capital markets and financial institutions. Mr Fenk has extensive experience of the banking, capital market and property sectors. In his new position he will primarily focus on banking, capital markets and capital sourcing for the Group. He will also be responsible for establishing the SIGNA Group’s new proptech, debt fund and insurance business units.

Manuel Pirolt

Manuel Pirolt

Born in 1983, Manuel Pirolt was appointed CFO of SIGNA Prime in 2013. He joined the SIGNA Group in 2011, with responsibility for corporate finance and investment and transaction management. He started his career at BDO Austria, specialising in auditing, special audits and transaction consulting, and worked with clients from a wide variety of sectors, in particular the construction and real estate industries.

BOARDSIGNA Innovations

Dr. Dieter Berninghaus

Dr. Dieter Berninghaus

Dr. Dieter Berninghaus is Chairman of the Executive Board at SIGNA Group and Chairman of SIGNA Retail, as of September 1, 2016. Previously, from the beginning of 2008 to August 2016, Mr. Berninghaus was member of the General Management and CEO at the Swiss Migros Group, being responsible for the entire retail business. Moreover, in his position as member and chairman of the board of directors Mr. Berninghaus managed 15 companies of the Swiss retail giant. Prior to this he was member and afterwards chairman of the board of directors at Denner AG/Rast Holding AG (2004-2008). Previously, Mr. Berninghaus held the positions of CEO as well as of spokesperson of the board of directors at REWE Group (1999-2004). At the Metro AG (1991-1999) – in his last position as director – Mr. Berninghaus headed the business division internationalization and strategic corporate development.

Timo Herzberg

Timo Herzberg

Timo Herzberg, CEO of SIGNA Real Estate Germany, was appointed to the SIGNA Group Executive Board in December 2018. He joined SIGNA at the start of 2017 and is responsible for all of the Group’s real estate operations in Germany. He has almost 20 years’ experience of the property investment and development business, and has worked with a number of private and institutional property investors from Germany and abroad. In 2006, Mr Herzberg set up Signature Capital Group Germany, which he headed as a director and CEO.

Christoph Stadlhuber

Christoph Stadlhuber

Christoph Stadlhuber, CEO of SIGNA Real Estate Austria, is responsible for all of the Group’s real estate operations in Austria. He joined SIGNA in 2011 and was appointed CEO of SIGNA Prime Selection AG and SIGNA Development Selection AG, as well as Managing Director of SIGNA Holding GmbH. Christoph Stadlhuber has been spokesman of the SIGNA Group Executive Board since 2013. He has a degree in spatial planning from Vienna University of Technology (TU Wien). He served as Head of Cabinet to the Austrian Federal Minister of Economics and Labour, Martin Bartenstein. He has built up extensive experience of the real estate sector, including as managing director of Bundesimmobiliengesellschaft m.b.H between 2003 and 2011.