BUSINESS MODEL

When SIGNA Prime Selection AG („SIGNA Prime“)AG was established in 2010 the company had six properties worth 750 million Euro; since then it has developed into one of the largest real estate stock companies in Europe, with a current portfolio of 23 trophy properties and a gross asset value of some 8.5 billion Euro.

SIGNA Prime Selection AG represents the largest real estate company within the SIGNA Group, and for years has pursued the highly successful strategy of developing the portfolio of exceptional properties in prime inner city locations in Germany, Austria, and Northern Italy, as well as continuing to acquire and develop specific properties in central retail settings. The portfolio held by SIGNA Prime Selection AG includes iconic properties such as KaDeWe in Berlin, the Golden Quarter in Vienna, with the Park Hyatt Vienna, Oberpollinger in Munich, Kaufhaus Tyrol in Innsbruck, or Alsterhaus in Hamburg.

The significant properties are retained in ownership in the long term and, thanks to their locations, enjoy comprehensive value stability, are fully let, and, in addition, catch people’s eye. SIGNA Prime is one of the largest real estate owners in major cities such as Berlin, Munich, Hamburg and Vienna, and pursues the aim of possessing its own properties over generations and developing them further.

The successful business development of SIGNA Prime over the past years has led to an ongoing expansion of its group of big name shareholders, who have strategically acquired participations in SIGNA Prime. In order to sustain the successful growth strategy adopted by the company, and in order to be able to enlarge the portfolio of exceptional properties still further, on 3 October 2017, SIGNA Prime accordingly implemented an increase in the shareholders capital by a further 1 billion Euro. The whole equity capital of SIGNA Prime according is more than 4 billion Euro.

The majority shareholder in SIGNA Prime Selection AG is SIGNA Holding, with its founding and main shareholder, the Benko family private foundation, which at present jointly holds more than 60% of the shares issued. With the RAG Foundation from Essen, the LVM insurance corporation from Münster, and Longbow from Geneva, this year has seen three new top name investors join the shareholder group. Other shareholders include the Haselstein Private Foundation, Novoinvest, owned by the famous Austrian entrepreneur Prof. Johann Graf, corporate consultancy legend Prof. Roland Berger, and the Family Office of ex-Formula One world champion Niki Lauda.

SIGNA Prime’s outstanding A+ rating from Creditreform Rating AG was confirmed in July 2017.

NUMBER OF PROPERTIES: 23
PORTFOLIO MARKET VALUE: APPROX. 8.5 BILLION EURO
RATING: A+

Structure

The company is majority-owned by SIGNA Group. Other shareholders include a number of successful entrepreneurs.

The company is majority-owned by SIGNA Group, and the second largest shareholder is Falcon Private Bank AG. Falcon Private Bank and other private investors together hold over 30% of SIGNA Prime.

SIGNA Prime takes advantage of SIGNA Group’s wide-ranging real-estate expertise, displayed by over 100 employees who are involved in day-to-day operations.

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SIGNA Prime SelectionBoard of Management

Timo Herzberg

Timo Herzberg

Since 2017, Timo Herzberg has served as board member of SIGNA Prime, assuming responsibility for all of SIGNA’s real estate operations in Germany. The 41-year-old property entrepreneur worked in real estate development as well as transaction management alongside his studies and set up his own business in 1999. His 20-year career in real estate investment and development has taken him to various locations in Germany, and he has worked with a number of private and institutional property investors from Germany and abroad. Previously, Mr. Herzberg headed Signature Capital Group Germany as a director and CEO.

Christoph Stadlhuber

Christoph Stadlhuber

Christoph Stadlhuber, born in 1967, has been CEO of SIGNA Prime Selection AG since 2011. As Managing Director of the Austrian Federal Real Estate Corporation (Bundesimmobiliengesellschaft) from 2003 until 2011 he has accumulated more than nine years of decisive real estate experience. Prior to this he directed the office of the Austrian Economy and Labour Minister. He has been chairman of the SIGNA Executive Board since 2013.

Manuel Pirolt

Manuel Pirolt

Born in 1983, Manuel Pirolt was appointed CFO of SIGNA Prime in 2013. He joined the SIGNA Group in 2011, with responsibility for corporate finance and investment and transaction management. He started his career at BDO Austria, specialising in auditing, special audits and transaction consulting, and worked with clients from a wide variety of sectors, in particular the construction and real estate industries.

SIGNA Prime SelectionSupervisory Board

Dr. Alfred Gusenbauer

Dr. Alfred Gusenbauer

Alfred Gusenbauer is a former Austrian Federal Chancellor. After leaving politics, he took up a number of supervisory board positions, including at Austria’s largest construction company Strabag, and Westdeutsche Allgemeine Zeitung (WAZ), a German daily newspaper.  He has been a visiting professor at Harvard University since 2009. Mr Gusenbauer is an expert in foreign, security and economic policy, and has numerous Austrian and foreign accolades to his name.

Karl Samstag

Karl Samstag

Karl Stoss has a degree in business administration. Early in his career he was a partner at management solutions company Management Zentrum St. Gallen and a lecturer at the University of Innsbruck. In 1997 he became deputy chairman of the executive board of Österreichische Postsparkasse AG before joining the Raiffeisen Zentralbank AG executive board in 2001. He was appointed CEO of Generali Versicherung AG in 2005. Karl Stoss has been CEO of Casinos Austria AG since 2007 and was elected president of the Austrian Olympic Committee in 2009.

Dr. Karl Stoss

Dr. Karl Stoss

Karl Stoss has a degree in business administration. Early in his career he was a partner at management solutions company Management Zentrum St. Gallen and a lecturer at the University of Innsbruck. In 1997 he became deputy chairman of the executive board of Österreichische Postsparkasse AG before joining the Raiffeisen Zentralbank AG executive board in 2001. He was appointed CEO of Generali Versicherung AG in 2005. Karl Stoss has been CEO of Casinos Austria AG since 2007 and was elected president of the Austrian Olympic Committee in 2009.

Rainer de Backere

Rainer de Backere

Rainer de Backere served as a Member of Management Board of Westfälische Provinzial Versicherung AG and was responsible for all investments of the group with special focus also to real estate investments Until 2005. Rainer de Backere holds a number of supervisory and counseling mandates in the financial and real estate industry. (Chairman of the Supervisory Board of Frankonia Eurobau AG,  Member of Advisory Board at Quantum Immobilien AG)

Dr. Karl Sevelda

Dr. Karl Sevelda

Karl Sevelda, born 1950, studied at Vienna University of Economics and Business from 1968, completing his studies in 1973 with a Master’s in Social and Economic Sciences. In the following years up to 1976 he carried out freelance research activities on behalf of the Federal Ministry of Science and Research as well as for the Federal Ministry of Trade, Commerce and Industry. At the same time, he worked for the Institute of Economic Policy. In 1980 Sevelda gained his Doctorate in Social and Economic Sciences. Between 1977 and 1983 Sevelda was a consultant in Commercial Credits and Export Financing with the Creditanstalt-Bankverein, and from 1983 to 1985 he was Economic Policy Director at the Office of the Federal Minister for Trade, Commerce and Industry, Norbert Steger. In 1985 service tours with banks took him to Great Britain and the United States. After his return in 1986 he went back to Creditanstalt-Bankenverein. Until its privatisation in 1997 he was engaged there as Executive Head of Department for Export Financing, Deputy Director of the Financing Division, Director of the Division for International Corporations and Insurance, as well as Director of the Corporate Clients Division. In 1998 Sevelda moved to Raiffeisen Zentralbank Österreich, where he was a Member of the Board of Directors. In this role he carried worldwide responsibility for the Divisions of “Company Clients Business and Corporate” as well as “Trade and Export Finance”. Between 2010 and 2013 he was Deputy Chair of the Board of Directors of Raiffeisen Bank International (RBI), and from 7 June 2013 Chair of the Board until 2017. Under his leadership, capital reserves were built up to meet the strict Basel III requirements. In 2014 the bank was able to repay participation capital issued during the 2009 crisis. Nearing the end of his term, RBI merged with its parent Raiffeisen Zentralbank (RZB), enhancing efficiency and transparency. In March 2017 he was succeeded by Johann Strobl as Chair of the Board of Raiffeisen Bank International.

SIGNA Prime SelectionReal Estate Portfolio

SIGNA Prime SelectionContact

Innsbruck Office

Maria-Theresien-Straße 31
6020 Innsbruck

T: +43 512 58 51 19-0
F: +43 512 58 51 19-1003
M: innsbruck@signa.at

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Vienna Office

Freyung 3, Palais Harrach
1010 Wien

T: +43 1 53 29 848-0
F: +43 1 53 29 848-2023
M: wien@signa.at

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