Business Model
The historic fusion of Karstadt and Kaufhof makes it possible to realise a vision of a marketplace of the future, right in the middle of all relevant German city centres. Intelligently linked with successful digital platforms, a company was created that can reach 80 % of the urban population in the immediate vicinity.
While leading online-only retailers are desperately trying to find presentation space in prime locations, this joint venture is in an excellent position with its well-established inner-city locations. It’s about nothing less than playing a decisive role in shaping the future of city centres and inner-city retail as a whole.
