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Leading online outlet in designer fashions in Germany

In August 2016 SIGNA Retail acquired 100 percent of the online outlet for designer fashions ‘dress-for-less’. For SIGNA Retail, this acquisition was the next step towards becoming a multi-channel supplier in the retail sector. Thanks to the acquisition by SIGNA Retail, the future for dress-for-less as an independent company is secured.


Mirco Schultis

Mirco Schultis

Mirco Schultis, born in 1965, started his career, after his graduation from UCSD San Diego and the University of Applied Sciences Wiesbaden, as junior consultant at Novum Trade Marketing, BBDO Group. In 1998 he founded dress-for-less. In August 2016, Mr. Schultis returned to his former role of CEO to re-establish the success the company enjoyed in the early 2000s.

Holger Hengstler

Holger Hengstler

Holger Hengstler (46) is an angel investor with a focus on internet companies. After completing his business studies in London and Reutlingen (ESB), the first few years as a management consultant at DMC and the subsequent job for Deutsche Telekom, he moved to dress-for-less in 2000. There he was Managing Director from 2000 to 2012 and accompanied the company’s growth from 2 to 250 employees. In August 2016, Mr. Hengstler returned to the company in order to support dress-for-less as an active member of the advisory board.

In addition to the start-up investments, Mr. Hengstler has co-founded companies (ACTC, Seven Senders) and held various positions in supervisory boards (Internetstores, MyTheresa, Privalia, Wine-in-Black).

Sandra Rehm

Sandra Rehm

Born in 1967, Sandra Rehm will take over as managing partner at dress-for-less GmbH on 1 January 2018, with responsibility for marketing, finance and operations.

Sandra Rehm is returning to dress-for-less after working for the company between 2005 and 2012. In her role as head of marketing, alongside the company’s founders, Mirco Schultis and Holger Hengstler, she was instrumental in the pure-play online retailer’s successful expansion.

Ms Rehm is currently part of the senior management team at Heinrich Heine GmbH – an Otto Group company – where she oversees the management fashion and living, and advertising units.

After studying business administration in Wiesbaden and London, she held managerial positions at the Lufthansa Group, Warner Bros. Entertainment Inc. and the Omicom Group.

For SIGNA Retail, the acquisition of dress-for-less was an important step towards a retail concern which is strongly established both as a store as well as online. SIGNA Retail is planning to broaden the online business as a strategic step. By way of dress-for-less, it gained not only additional e-commerce know-how, but also a tailor-made fashion logistics concept with an ultra-modern depot location and excellent online fashion skills and capabilities. As with its other holdings in the sector, SIGNA Retail introduced dress-for-less into its strategy of sustainability and qualitative growth. With dress-for-less, SIGNA Retail is consistently pursuing this successful approach.

dress-for-less was established in 1999, and is today a leading online outlet in designer fashions in Germany. dress-for-less markets high quality products from leading designer labels at very advantageous prices, in part with savings of up to 70% on the original shop price. dress-for-less maintains a presence in 13 countries, with core business centred on the German-speaking countries and the Netherlands.

In 2011 the Spain-based company Shopping Club Privalia bought up the German concern, but in November 2015, Privalia pulled out, and the management team took over. At its headquarters at Kelsterbach in Hesse, near Frankfurt am Main, the company employs 260 members of staff. Merchandise is dispatched to more than 60 countries centrally from there.