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Leading online outlet in designer fashions in Germany

In August 2016 SIGNA Retail acquired 100 percent of the online outlet for designer fashions ‘dress-for-less’. For SIGNA Retail, this acquisition was the next step towards becoming a multi-channel supplier in the retail sector. Thanks to the acquisition by SIGNA Retail, the future for dress-for-less as an independent company is secured.


Jörg Hensen

Jörg Hensen

Jörg Hensen has been the CEO of dress-for-less GmbH since October of 2019. As an accomplished retail and e-commerce expert, he has years of experience with off-price models, including as Director Northern Europe at Vente-privee in Paris and CEO of FashionFriends in Switzerland. As a senior partner at Loomish, Hensen most recently worked on the Fashion and Retail Innovation Award, where he worked with a large number of start-ups developing innovative technologies for the retail and fashion brand. He was also responsible for growth projects on the brand and retail side. Mr. Hensen graduated from the EBS University of Business and Law in Wiesbaden, Germany, and he studied at the École supérieure de Commerce de Clermond-Ferrand in France and the University of California, Berkeley.

For SIGNA Retail, the acquisition of dress-for-less was an important step towards a retail concern which is strongly established both as a store as well as online. SIGNA Retail is planning to broaden the online business as a strategic step. By way of dress-for-less, it gained not only additional e-commerce know-how, but also a tailor-made fashion logistics concept with an ultra-modern depot location and excellent online fashion skills and capabilities. As with its other holdings in the sector, SIGNA Retail introduced dress-for-less into its strategy of sustainability and qualitative growth. With dress-for-less, SIGNA Retail is consistently pursuing this successful approach.

dress-for-less was established in 1999, and is today a leading online outlet in designer fashions in Germany. dress-for-less markets high quality products from leading designer labels at very advantageous prices, in part with savings of up to 70% on the original shop price. dress-for-less maintains a presence in 13 countries, with core business centred on the German-speaking countries and the Netherlands.

In 2011 the Spain-based company Shopping Club Privalia bought up the German concern, but in November 2015, Privalia pulled out, and the management team took over. At its headquarters at Kelsterbach in Hesse, near Frankfurt am Main, the company employs 260 members of staff. Merchandise is dispatched to more than 60 countries centrally from there.