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One of the world’s fastest-growing and most successful catering and food concepts

With a total of 28 outlets in the USA, Brazil, Dubai, Japan, South Korea, Turkey, Italy, and since autumn 2015 also in Germany, Eataly is currently one of the world’s fastest-growing and most successful catering and retail companies.

Eataly combines catering and retail elements to create a unique offering: authentic, high-quality Italian cuisine and food that customers can taste and enjoy in-store, and take home with them. Visitors can pick up new ideas and take time to go shopping – just like in a department store.

Eataly reduces the distribution chain to a bare minimum, creating direct links between producers and retailers and cutting out middlemen. Its main aim is to increase the proportion of people who eat healthily, select high-quality Italian products and pay attention to the origin of the ingredients and the way they are processed.

As Eataly’s credo goes: life is too short to not eat well. The company is expanding year-by-year and generated revenue of around EUR 400 million in 2014.

The partnership of SIGNA Retail and Eataly combines the two companies’ respective strengths: Eataly provides goods, marketing concepts and specialist training, while SIGNA Retail can leverage its experience of operating restaurant chains in the German market (LeBuffet), its organisational and systems capabilities (Karstadt Warenhaus) and the SIGNA Group’s knowledge of the German, Austrian and Swiss real estate markets.

The first outlet, an Eataly flagship store in Munich’s Schrannenhalle on Viktualienmarket, opened in November 2015. The plan provides further expansion with at least five new outlets in the named countries by 2021.