With 5 million items on offer and 7 million customers, hood.de is already one of the fastest growing marketplaces in Germany. The company, established 17 years ago by online pioneer Ryan Hood, gives private and commercial partners the opportunity to offer articles for sale in more than 20,000 categories. Currently, 5,000 dealers are offering over 5 million articles on Hood.de. The company is one of the few German online marketplaces which is already operating with clear profits.
The takeover of Hood.de is the next step in the strategy pushed forward by Karstadt CEO Dr. Stephan Fanderl, “The Marketplace of Tomorrow”, in which the business model of the department store will be further developed both offline and online, and implemented as a multi-partner model in all the marketing and sales channels.
Hood.de was taken over by the newly established Karstadt Marktplatz GmbH, a joint venture between Karstadt Warenhaus GmbH and SIGNA Retail. Karstadt Marktplatz GmbH will press ahead on the basis of the model of the future, the “Marketplace of Tomorrow”, to achieve further partnerships and acquisitions, thus pursuing the strategy of the SIGNA Retail Group of expanding all its retail participations onto all marketplaces capable of omni-channel and cross-channel operations.