array(6) { [0]=> int(990) [1]=> int(108) [2]=> int(3) [3]=> string(24) "width="990" height="108"" ["bits"]=> int(8) ["mime"]=> string(9) "image/png" }

Europe's leading bike and outdoor e-commerce company

In order to provide growth potential in the online sector even more successfully, SIGNA Retail has aquired 87% of Europe’s leading bike and outdoor e-commerce company, internetstores. For SIGNA Retail, this participation was an important expansion step toward becoming an integrated trade company and a multi-channel provider as well as the leader in sports retail in Germany.


Thomas Spengler

Thomas Spengler

As Chief Customer Officer (CCO) at Internetstores, Thomas Spengler is responsible for CRM, Performance Marketing, Customer Care, and Analytics & Automation. He works across several teams to make sure the customer is the focus of everything we do. As an expert in Marketing Technology and Customer Experience Thomas brings this experience and expertise to Internetstores. He is a regular speaker at conferences.

After studying economics at LMU Munich and working as a management consultant, Thomas joined Internetstores in 2013.

Since then, he has driven the company’s growth and, since July 2019, has been a member of the manager’s board.

Dr. Hans Dohrmann

Dr. Hans Dohrmann

Hans Dohrmann has been CEO of the Internetstores Group since November 2018. With an impressive track record as a serial entrepreneur, Dohrmann has successfully founded several start-ups and opened and developed new areas of business for existing companies.

One example of this was developing the in-house start-up for Swiss retail group Migros. Within five years, the company became a market leader in Swiss multichannel e-bike retail and is now a top European player in this field. In this regard, m-way set new standards for Europe’s bike retail scene.

Hans Dohrmann also served as co-founder of the tech start-up sharoo, an online platform for peer-to-peer carsharing. Sharoo became one of the world’s top three players in connected car technology and the sharing economy before being acquired and integrated by a leading automotive company.

Together with partners, Dohrmann also founded his own successful start-up in retail architecture and design and a specialised investment company for start-ups. This company focused on retail and commerce and the relevant adjacent technologies.

From 2017 to 2019, Dohrmann was a partner at a boutique management consulting firm which advises companies on digital commerce and innovation management.

Dohrmann holds a doctorate in business/commercial law and has worked in various positions (strategy, business development, portfolio management, mergers and acquisitions etc.) at leading companies. These include Linklaters, Rewe and E.ON.

In his spare time, Hans Dohrmann is a passionate freeride snowboarder, motorcyclist and gravel biker.

The acquisition by SIGNA Retail combined internetstores’ international position and online expertise with SIGNA Retail’s comprehensive retail expertise. internetstores shall maintain its autonomy and shall also act within SIGNA Retail as a technology expert and a technology hub in the multi-channel sector. By linking the various online and offline competences and channels, both partners commit themselves to a rapid development on both sides in the future.

Europe’s leading bike and outdoor e-commerce company has been growing profitably since its foundation in 2003 by René Köhler. After the investment company, EQT Expansion Capital II, joined in 2012, the profitability of the company continued to improve while growth was strong. The company opened shops in seven new countries and acquired and successfully integrated Addnature, the Swedish market leader in the outdoor e-commerce sector.

René Köhler shall continue to be involved in the company as Chairman of the Advisory Board. Markus Winter, who has been actively shaping the company’s successful development as Managing Director of E-Commerce and Internationalisation since 2013, took over as CEO on 1 October 2016.

SIGNA Retail’s position offers an excellent platform and internetstores’ e-commerce expertise shall give fresh and valuable impetus to SIGNA Retail’s multi-channel strategy. Furthermore, internetstores, which already has successful online shops in 14 countries, provides excellent starting points when it comes to internationalisation.

internetstores Holding is Europe’s leading bike and outdoor e-commerce company. The group operates numerous online shops in 14 European countries: Bikester, Add-nature, CAMPZ, and Brügelmann. Thanks to a wide range of products, the shops are aimed at both sports enthusiasts and beginners: With over 750 brands and 70,000 items, customers are guaranteed to find the right products. Aside from extensive product competence, the company also offers excellent service.

internetstores is one of the few e-commerce companies with a substantially profitable growth. The company has around 400 employees in Esslingen am Neckar, Berlin and Stockholm.