Maximilian Albert, born in 1986, has been Managing Director of OUTFITTER GmbH since May 2017. After earning his degree in marketing and finances at the Goethe University in Frankfurt am Main, Mr. Albert launched his career at one of SIGNA’s current subsidiaries, dress-for-less. There he progressed through a number of positions in the sectors of online marketing and e-commerce, up to the level of head of department. In terms of content, his focus was on automating and in-housing of online marketing and shop management. In 2013 he became a member of the Google consulting team, and took charge of major retail clients such as Douglas, Thalia and Roller, in particular in the sectors of omni-channel retailing and mobile commerce. Later he moved to the Branding department, and, among other areas of responsibility, acted as advisor to clients such as L’Oréal in digital brand development and in e-commerce, as well as in the field of digitalisation as a whole.