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Leading multi-channel online retailer in sports business and full-service provider for team sports and corporate fashion in Germany

In spring 2016, SIGNA Retail took the next important step towards becoming an integrated retail business: In a move designed to unlock even stronger online growth potential, the company acquired a majority interest in OUTFITTER, the leading multi-channel retailer in sports business. Ron Berger, OUTFITTER’s founder and former sole shareholder will remain a major shareholder and is actively involved as consultant in order to promote further growth.

OutfitterManagement

Maximilian Albert

Maximilian Albert

Maximilian Albert has been Stylefile’s Managing Director since mid-2019, CEO of OUTFITTER GmbH since May of 2017 and CEO of OUTFITTER Teamsport GmbH since August of 2018. After concluding his studies in marketing and finance at the Goethe University in Frankfurt am Main, Mr. Albert started his professional career at one of SIGNA’s current subsidiaries, dress-for-less, where he held various positions in the fields of online marketing and e-commerce, up to the position of department head. In 2013, he became part of Google’s consulting team and looked after large retail customers such as Douglas, Thalia and Roller, especially in the areas of omni-channel retailing and mobile commerce. He later moved to the branding department and advised clients, including L’Oréal, on digital branding and e-commerce as well as on the entire digitalisation process.

OUTFITTER’s strong online presence and the excellent position in Germany’s bricks-and-mortar retail segment of SIGNA Retail’s subsidiary Karstadt Sports, create an outstanding basis for a strategic partnership. The companies’ expert management teams and young, energetic employees with a passion for sports are instrumental in capitalising on the strengths of each business and the synergies between them.

In order to achieve sustainable future success the online and bricks-and-mortar businesses will be tightly integrated. With the acquisition of OUTFITTER SIGNA Retail can quickly realize this goal in the sports goods business. Additionally, SIGNA Retail gains further strengths in the growth segment sports as well as strong competence in logistics and processes for its online business.