SIGNA’s acquisition of the Kaufhof portfolio also included the Carsch House in Dusseldorf. This department store with a history that goes back over a century is situated in a top location in the immediate vicinity of Königsallee, an internationally known shopping and fashion destination. As one of the most significant trade centres in the country, Dusseldorf is home to numerous national and international trading companies.
SIGNA plans to convert the Carsch House based on the model of the KaDeWe in Berlin and to include it as the fourth branch in the KaDeWe Group, along with the KaDeWe in Berlin, the Alsterhaus in Hamburg and the Oberpollinger in Munich. With this addition, SIGNA is setting up a premium property at Dusseldorf’s prime address at the top of Flinger Straße that lives up to Dusseldorf’s status as a shopping metropolis and at the same time also maintains the historic tradition of the building.
SIGNA’s overall goal is to strengthen public spaces for encounters both inside and outside the building. That is why restaurants and bars are planned for the Carsch House alongside retail spaces: the 5th floor will feature restaurant facilities that will also be accessible outside the opening times of the department store and that make it possible to experience the square from above – not least thanks to the partially opened roof.
The project development not only creates an attractive shopping experience in the Carsch House itself – a comprehensive upgrade of Heinrich-Heine-Platz is also planned that re-defines the meaning of the location. On the one hand, this comprises the redesign of the connection between the Carsch House on Heinrich-Heine-Platz and a pedestrian zone. Heinrich-Heine- Allee also is to be converted as a boulevard with a high quality of stay, which among other things includes a reduction of the street to its original progression before the conversion measures at the end of the 1970s.
Thus the expansiveness of the Heinrich-Heine-Platz will be reclaimed for the city.