SIGNA cares


Committed to supporting a host of projects and associations

SIGNA supports numerous good causes: the AIDS Charity Gala; the Tiroler Kinderschutzverein children’s charity; the ‘Sag Nein zu Krank und Arm’ association for the sick and needy; cultural sponsorship of Kunstforum Wien; the Star Charity Gala, the proceeds from which go to Education Africa, an NGO; Christine Scholten’s Nachbarinnen in Wien (“Neighbours in Vienna”) project, an association that supports the integration of families with migrant backgrounds; the Kindl-Heim children’s home in Munich; the ‘Wider die Gewalt’ anti-violence charity gala; Tiroler Kinderkrebshilfe, a children’s cancer charity; the Innsbruck branch of the Tiroler Wassersportverein water sports association; and Karstadt’s Germany-wide ‘Mama ist die Beste’ initiative. The Group is also supporting the renovation and modernisation of the Secession in Vienna, one of Austria’s most impressive Art Nouveau buildings and an important part of the country’s cultural heritage. And these are only a few of the projects and associations on the list.

A new Jewish education campus for 500 children is scheduled for completion in the Wilmersdorf area of Berlin by the end of 2020. Covering around 7,000m², the campus includes childcare facilities, an elementary school, a senior school, a sports centre, a library, a youth club and a function room. The project is co-financed by the German federal government, the city state of Berlin, foundations and a group of private backers which includes SIGNA.

SIGNA lives up to its social responsibilities, and donates around EUR 1 million to sports projects, the arts and social initiatives each year. An annual highlight in SIGNA’s programme of social activities is the Group’s sponsorship of the Kitz Charity Trophy, held on the weekend of the legendary World Cup downhill skiing race in Kitzbühel in January. Each year, famous faces do their bit by taking part in a sporting head-to-head on the finishing slope. This year, the substantial amount raised was again donated to mountain farming families in need in Tyrol. The guiding principle behind SIGNA’s commitment, as well as an unwritten rule and a kind of code for social engagement, is that those whom fate has smiled on should support those who are less fortunate.